Please review our minimum investment criteria before submitting an application for funding. Once you submit your application, we will review it and contact you if there is a fit.

Minimum Investment Criteria:

• A Product in Market: We like to see three months of revenue or user growth. (Pilots and prototypes require SRC approval.)
• Current Traction: $5k+ in monthly recurring revenue, or +/-$100k in annual revenue, and 3+ paying customers. (Pre-revenue ideas require SRC approval.)
• Our Typical Investment: $50k to $150k check size. (We often introduce our portfolio companies to co-investors for check sizes of $250k to $500k.)
• Current Round Size: $500k - $2.5M total. (We focus on pre-seed and seed round investments.)
• Amount Committed: We prefer to see a minimum of 50% of your current round committed, unless you are interested in us advising you on your fundraising efforts. (We invest under the same terms as your lead investor.)
• Post-Money Valuation: $8M or less. (Above $8M requires demonstrated traction and growth.)
• Prior Funding: Less than $750k in prior outside investment.
• Startup Categories: We focus on tech and tech-enabled businesses, and avoid highly regulated industries that have a long sales cycle or are capital intensive. (We target startups that are doing real engineering and are capital efficient. No Cannabis, MedTech or BioTech.)
• Founder and Team: We like to see at least one full-time founder working in the business, with other full-time employees or contractors on the team. Two or more full-time founders is preferred. (We like teams.)
• Growth Opportunity: We target business models that can scale to $100M+ in value.
• Location: Although we are based in Houston, we work with startups throughout the USA, mainly between the coasts. (We require a US C-Corp.)
• *Monthly Stakeholder Updates: We love to see at least two to three monthly stakeholder updates before we invest. We like to see companies executing on their plan over time. (*Not required, but doing this moves you to the front of the line.)

If you are still working on product-market fit with no incoming revenue, then we recommend these other resources for now.

Startups we invest in also receive:

FUNDRAISING SUPPORT

• A $50k-$150k investment from Seed Round Capital
• Pitch events to our accredited co-investors
• Pitch deck and presentation coaching

PROFESSIONAL GUIDANCE

• Seasoned entrepreneurs provide mentoring
• Access to business experts for troubleshooting
• Individual attention rather than group learning

LEARNING EVENTS

• Monthly peer meetings with fellow founders
• Customized training programs to optimize growth
• Training on specially formulated business methods for running your company

OPERATIONAL SUPPORT

• Access to experts in sales/marketing, recruiting, HR, legal, finance and accounting
• Quarterly Board of Advisors meeting
• Access to events and resources from The Cannon